Chapter 13

Chapter 13- Charisma, Rhetoric, and Impression Management

The perfect example for this chapter was the case study Steve Jobs. He was the CEO of Apple, which he showed how his business was implemented over time. He often spoke at Apple conferences and this showed his enthusiasm to talk about being so successful. His impression management was trying to create this sense that he was valuable towards others. He was a very known business leader that was very successful. Jobs had the business sense along with charisma that was shown in the company. He wanted to create that impression that he was a genius but not be too over the top.

Jobs inspired others as well as making others aware of how he was a leader. He wanted that first impression from people that he was successful- and he proved that! The neatest thing is that Jobs has evolved our technology so greatly that his charisma and legacy are still here with us. Jobs had a vision with how and why he wanted to be successful. He showed that greatly in his work and only wanted to make our world a better place.

How does this all relate back to leadership? Leaders are “known” in any type of environment. They have skills that excel to not be overlooked by “average” workers. They have a vision, empathy, and accountability. This was shown in Jobs. He might have had that first impression that he was “rude.” But why should that matter? First impression do matter but sometimes leaders do not care what others think. It is all based on how you perceive comments and most importantly don’t let that ruin yourself! Always look at the bigger picture and even though comments might be necessary eliminating the negative is how you all balance it!

Leave a Reply

Your email address will not be published. Required fields are marked *